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Brand guidelines

The binding rules for the Freika brand: wordmark, colours, typefaces and spelling. For partners, press and integrations.

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Wordmark

The wordmark is "Freika" in Space Grotesk Bold with slightly reduced letter spacing. It is never retyped, always used as a file.

On light background
On dark background
In accent colour
The "F" as a monogram for favicon, app icon and very small spaces.

Ja

  • Use the official SVG files.
  • Use the white version on dark surfaces.
  • Leave clear space of at least the height of the "F" around the wordmark.
  • Minimum height 16 pixels on screen, 4 mm in print.

Nein

  • Do not distort, rotate, recolour or add effects.
  • Do not place on busy backgrounds.
  • Do not combine with other logos into one mark.
  • Do not set as body text.

Colours

One accent colour, otherwise neutral. Electric blue carries actions and highlights, everything else stays calm.

  • Electric blue

    #2F5BFF

    Actions, links, highlights

  • Ink

    #111214

    Text, wordmark on light background

  • Paper

    #FAFAF8

    Light background

  • Graphite

    #6B6F76

    Secondary text

  • Night

    #0B0C0E

    Dark background

  • Green

    #1B9E5A

    Success, paid, online

Typefaces

Space Grotesk for headings and the wordmark, Inter for text and interfaces, JetBrains Mono for amounts, code and receipts. All three are freely available (SIL Open Font License).

  • In-person payments. Without the hurdles.

    Space Grotesk · Headings, wordmark

  • Terminal from CHF 299, one price per payment, no contract.

    Inter · Body text, interfaces

  • CHF 1'234.50 · pay_01J9X3A4Q6

    JetBrains Mono · Amounts, code, receipts

Spelling

Always "Freika"
Capital F, otherwise lower case. Never FREIKA, freika or Freika.com as the brand name.
Footer
"Freika – a service of siebenberge gmbh". siebenberge gmbh is written in lower case.
Swiss formats
Numbers with apostrophe (1'000), amounts as CHF 299.00, dates as 28 May 2025.
Informal address
We address customers and partners directly, in German, French and Italian with "du" and "tu".
Payment methods
TWINT, Visa, Mastercard, PF Pay, Apple Pay, Google Pay. Written exactly like this.
Products
Terminal, SoftPOS, payment link, payment page, dashboard, service package. Never abbreviate terminal names such as PAX A50S.

Legal

Freika is a trademark of siebenberge gmbh. Using the wordmark to identify integrations and for reporting is permitted as long as these guidelines are followed. For other uses, ask us: info@freika.com.